The unique selling proposition (USP) of IIST is that IIST provides practical and implementable tools that can be used by the trainees immediately after the coaching sessions are over. We coach our trainees on tools and techniques they can use at their work to sell life insurance and for performance management of agents and other feet-on-street selling life insurance.

 

This is backed by continuous round-the-year research of global trends in sales training. Research is then undertaken on what part of the global standards can be applied in the Indian context. We study research reports on the sales teams world-wide, legendary and TOT agent work practices, reports of research on agency successes and failures and so on. From this deep understanding we develop the coaching content and coaching delivery methods for our coaching.

 

Once-a-year, the faculty of IIST engage in a 5-day workshop, which we call Chintan Sabha, to study the changes we must bring in our content and delivery methods so that we make it more practical and up to date with global practices. IIST invests nearly 10 % of its revenues for research and the Chintan Sabhas to finalize the content and delivery methods for the following year.

 

These efforts have resulted in state-of-art coaching content and delivery methods that are unmatched in the country. Trainees are not only taught what they should do to enhance their performance; they are also taught how they should go about their work for maximum performance results. Trainees go back from the coaching program to their workstations, with tools and techniques they can implement the very next day.

 

IIST does not conduct motivational training programs. Coaching is conducted on the basics. The work of the agents who sell and the work of the managers of those selling has been broken up into simple work processes and coaching takes place on the activities within the processes.

 

IIST is a specialized life insurance sales, sales activity management, agency recruitment and financial planning (for life insurance salespersons) coaching institution. It does not offer training or coaching in any other subject or any other industry.